Events / 2025
VAMOS
A vibrant Mahou brand activation combining a multimedia stage, illuminated product displays, interactive photo moments, and bold directional elements.
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Project Overview
VAMOS
VAMOS is a vibrant brand experience built around a central multimedia stage, entrance gate, branded backdrops, directional signage, product displays, activation counters, and interactive photo moments, all connected by a neon-inspired event identity.
Design Challenge
Unify event elements with different functions and scales while maintaining strong brand visibility, clear circulation, and an energetic visual identity that does not distract from the products.
Design Solution
Black metal grid structures, illuminated cyan outlines, red, pink, and yellow accents, and repeated directional-arrow graphics form a modular design system led by the main stage and repeated across every activation element.
Scope of Work
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