Booth Design / 2025
RAW PLUS - CAFEX Exhibition
A bold multi-brand coffee pavilion combining professional equipment display, live product experience, and premium business hospitality.
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Project Overview
RAW PLUS - CAFEX Exhibition
The RAW PLUS booth presents professional coffee equipment and specialty coffee solutions through strong architectural frames, illuminated branding, integrated product counters, and warm timber details, bringing several partner brands together within one coherent environment.
Design Challenge
Showcase several international coffee-equipment brands within one booth while preserving clear brand recognition, organized displays, comfortable circulation, and dedicated demonstration and meeting spaces.
Design Solution
Dark architectural volumes, illuminated signage, warm vertical timber elements, and open counters define clear presentation zones for each partner brand while maintaining the main RAW PLUS identity.
Scope of Work
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