Booth Design / 2024
HIKMA Respiratory
A contemporary healthcare pavilion designed to promote Hikma's respiratory care solutions through immersive branding and product awareness.
Project Images
Booth Motion
HIKMA Respiratory
A short motion preview showing the booth presence, lighting, and spatial atmosphere.
Project Overview
HIKMA Respiratory
The booth is conceived as a dynamic brand experience that transforms Hikma's healthcare message into an engaging architectural environment. Sculptural forms, large-scale visual communication, and open interaction zones create a memorable visitor journey while reinforcing the campaign's focus on respiratory wellness and accessibility.
Design Challenge
The challenge was to create a visually impactful exhibition presence that communicates a focused healthcare message while maintaining openness, strong circulation, and high brand visibility within the exhibition hall.
Design Solution
Flowing architectural elements inspired by movement and breathing define the booth's identity and visitor experience. Large-format graphic displays, integrated branding, hospitality seating, and sculptural features work together to create a distinctive and highly recognizable healthcare pavilion.
Scope of Work
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