Booth Design / 2025
GSG - PETS ARABIA
A premium exhibition booth designed to present GSG as a refined and highly visible pet-care brand through bold architectural framing, product-focused displays, and welcoming visitor spaces.
Project Images
Project Overview
GSG - PETS ARABIA
The booth combines strong visual identity, clear product presentation, and comfortable visitor engagement. A bold black-and-white palette, repeated architectural frames, warm integrated lighting, and dedicated display and meeting zones create a premium presence within the exhibition.
Design Challenge
Accommodate product displays, reception, hospitality, and business interaction areas within a compact 45 sqm footprint while maintaining open circulation, strong visibility from multiple directions, and a cohesive brand experience.
Design Solution
A sequence of illuminated white frames establishes a recognizable architectural rhythm and guides visitors through the booth. Dark branded surfaces highlight the products, while open corners, modular shelving, reception points, and lounge seating organize the functions without visually closing the space.
Scope of Work
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